Famous Toastery Expands to New Markets and Introduces New Look

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CHARLOTTE, N.C., Sept. 11, 2024 /PRNewswire/ -- Famous Toastery , the renowned better breakfast franchise known for its Famously Fresh and simple-scratch menu, is proud to announce a strong start to the second half of 2024 marked by newly-signed franchise agreements, an initial rollout of a fresh new aesthetic, and growing strategic partnerships. Forward Momentum for Franchise Growth Famous Toastery signaled a bold new step to expanding its regional footprint with a 5-unit deal in Raleigh, NC, signed by Anuj, Hina and Nisang Patel. This marks a pivotal milestone as Famous Toastery emerges as a brand optimal for multi-unit agreements due to its increasing demand and popularity in a myriad of communities. Furthering the brand's presence in the area, Famous Toastery also added its first franchise in Fuquay-Varina, NC with a signed agreement by Larry Terhune. Beyond this expansion in its home state, Famous Toastery is expecting strategic, nationwide growth to come to fruition by the end of 2024. "We are thrilled to bring the Famously Fresh flavors of Famous Toastery to new communities with these deals," said Mike Sebazco, President of Famous Toastery. "Expanding our Raleigh footprint and adding the Fuquay-Varina community to our Famous Toastery family while broadening our franchise offerings with multi-unit owners signals our positive momentum forward, and we are proud to have them represent our brand."

These elevated chains are ready to redefine the future of full-service dining.

A Charlotte-based chain will have its name on the Queen City’s latest bowl game. ESPN Events announced Tuesday morning that Famous Toastery will be the title sponsor of the upcoming bowl game in Charlotte. The Famous Toastery Bowl is scheduled for Monday, Dec. 18, at Jerry Richardson Stadium.

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CHARLOTTE, N.C. (WAVY) — Call it a match made in heaven, call it a coincidence, or call it whatever you want. Old Dominion is in the Famous Toastery Bowl, and the fact that it is the Famous Toastery Bowl is the reason why it’s ironic.

October 20, 2023 // Franchising.com // CHARLOTTE, NC – Won Life Brands – parent company of Famous Toastery has been announced as a finalist for The Charlotte Business Journal’s 2023 Best in Human Resources Award. “At Won Life Brands, our commitment to excellence in human resources is unwavering,” said Robert Maynard, Founder and CEO of Won Life Brands. “This recognition serves as a testament to the dedication of our incredible team and we will continue to strive for excellence and innovation in HR, making people's lives better one career at a time."

October 30, 2023 // Franchising.com // CHARLOTTE, NC - Won Life Brands, parent company of Famous Toastery, has been announced as a finalist for the Best Places to Work award by The Charlotte Business Journal. The award highlights local employers – big and small – that have perks, practices and policies to attract and keep top talent.

This is the story of how a 24-unit regional breakfast-and-lunch chain with a marketing staff of two pulled off the title sponsorship of a nationally televised college bowl game … on six weeks’ notice. Stadium renovations forced the move of the 2023 Bahamas Bowl to Charlotte, N.C.—the home turf of Famous Toastery. The chain had recently inked a partnership with NASCAR driver (and 2021 Daytona 500 champ) Michael McDowell, who connected ESPN events with Famous Toastery, according to VP of Marketing Lorna Martinez. And, thus, the Famous Toastery Bowl, which took place on Dec. 18 between Western Kentucky University and Old Dominion University at the University of North Carolina at Charlotte, was born, complete with toast mascot racing at half time, the chain’s first TV ad, and WKU’s victory celebration that featured players with fistfuls of toast, making “toast angels” on the field and throwing slices of bread into the sky. “We are a small bunch when it comes to Famous Toastery,” Martinez said. “You would think that a brand like this has, you know, at least some sort of division of PR or marketing. We’re a marketing team of two … We’re a small group but we all knew we would pull ourselves up by the bootstraps and make this happen. So, I think that’s the beauty of it. It felt like, all right, this is our underdog brand that could, the little engine that could … And, so, there was never a doubt in our minds that, you know, six weeks, let’s just get it done.”  Getting it done included a long punch list, one most sponsors take a year to complete. Among the tasks: Creating a media plan to announce the bowl game, preparing for the coin toss and half-time show, building a 30-second TV spot from scratch, creating a logo, writing radio ads, developing a social media strategy and, perhaps most importantly, figuring out how to capitalize on the Famous Toastery Bowl long after the stadium had emptied.