In the News
Famous Toastery’s Fresh Food Turns Customers into Franchisees
June 14, 2019
Written by: Maggie Teson
When best friends Robert Maynard and Brian Burchill opened their first Famous Toastery in Huntersville, North Carolina, in 2005, their made-from-scratch breakfasts and lunches helped them stand out from the competition while attracting loyal customers. After the pair launched Famous Toastery’s franchise system in 2013, the fresh food not only appealed to guests, but also enticed prospective franchisees.
“People like us because we don’t cut any corners,” said Maynard, CEO and founder of Famous Toastery. “Once franchise partners get into our kitchens and see how our food is prepared, they are very impressed. Making everything from scratch is more difficult than serving up frozen food like many of our competitors, but the extra effort is worth it to us because people like it better.”
The brand’s delicious dishes have helped Famous Toastery expand across the country. With franchises open in North Carolina, South Carolina, Virginia, Georgia, Colorado and
Pennsylvania, Famous Toastery is gearing up to bring its unique concept to new states, including Tennessee, Kentucky, Ohio, West Virginia, Florida and New York.
“We are big fans of not compromising, and our franchisees appreciate that,” Maynard said. “From making our own dressing to roasting our own turkeys, the things that we do set us apart and help us grow. Anyone can throw food in a fryer, but we don’t even have a fryer.”
Stacy White started working at one of Famous Toastery’s corporate locations as a waitress in 2013 to supplement her salary as a high school math teacher. She quickly fell in love with the brand’s unique concept and the fresh food that she served. In 2015, she and her husband Chuck decided to become the franchisees of the Mooresville, North Carolina, location.
“There are so many health-conscious people in our area,” White said. “Everything we serve is prepared during the same day, and that makes a difference in the appearance, quality and taste of our food. As a franchisee, I feel proud knowing I am serving our customers wholesome food that is beneficial to them.”
According to Maynard, the fresh, scratch-made food attracts many female franchisees like White to the brand.
“Many of them already eat there,” Maynard said. “They are passionate about the food, which is half the battle when it comes to selling a franchise. It ends up being a great fit for many female entrepreneurs because they like what they are serving to people.”
Maynard said that many of the people who become Famous Toastery franchisees are also customers who decide to bring the restaurant to their local communities.
“People love to own what they already believe in,” Maynard said. “Because many of our franchisees have deep ties to their communities, they are able to create local bonds as their restaurants bring people together.”
White’s favorite part about owning a Famous Toastery is the fun family atmosphere.
“I see a lot of the same people every weekend,” White said. “Everyone knows everyone. Our guests and staff have developed into one big family unit. When people come to our restaurant, they feel like they are coming home.”
For more information about franchising opportunities with Famous Toastery, visit http://ownatoastery.com.