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Own A Famous Toastery Breakfast Franchise Today!

A white plate topped with french toast and strawberries.

Americans Love Breakfast!

It’s not just the most important meal of the day, it’s also the most popular: breakfast. According to market research firm The NPD Group , most Americans eat breakfast every single day – 361 days out of the year to be exact – which is up from 350 days a year in 2010. What’s more, the research found that out of the three meals, only breakfast experienced a growth in traffic for diners eating out. Even the recent spike in inflation hasn’t affected the demand for breakfast. The NPD Group found that while overall traffic to restaurants fell 2% in the second quarter from a year ago as inflation drove up menu prices, the only category that remained unchanged was breakfast.


Owning a Breakfast Franchise Has Never Been More Appetizing

As the old saying goes, ‘you don’t just become famous overnight,’ but Famous Toastery founders Robert Maynard and Brian Burchill came pretty darn close. In 2005, Maynard and Burchill became sick and tired of the old greasy breakfast spots that for some reason have become the norm in communities across the U.S. So, the two childhood friends asked, “Why can’t breakfast be both comfort food and healthy?” And thus, Famous Toastery was born, opening in Huntersville, North Carolina, and then expanded to a larger location in Davidson, North Carolina.


In 2013, Famous Toastery successfully began franchising and now boasts 25 locations all over the Southeast. As Americans’ demand for quality and fresh ingredients grows, Famous Toastery is primed for unprecedented expansion. Famous Toastery restaurants have become renowned in their communities for uncompromisingly fresh and decadent meals, while also creating warm and welcoming atmospheres for people to spend time with friends and family. It’s why Famous Toastery runs on the “Be Famous” mantra, which is not just about making the brand famous, but also making every single franchisee, staff member, and customer feel part of something bigger.


With the demand for a quality breakfast, brunch, and lunch dining experience showing no signs of slowing down, Famous Toastery is a brand in the right place at the right time, ready to grow. As Famous Toastery continues to expand its footprint, they are actively looking for the right team members and the right franchisees who believe in the “Be Famous” message, love serving people and being pillars in their communities, and want to have the best franchise in the marketplace.


Famous Toastery is with You Every Step of the Way

Famous Toastery’s supportive team makes no doubt about it: they are here to serve the franchisee. Both franchise owners and staff undergo a comprehensive and best-in-class training and support program, where they learn all the ins and outs of the “Be Famous” initiative. Famous Toastery also offers ongoing support and education on new menu items, company goals, and even “famous business consultants” that assist with day-to-day operations and help franchise owners reach personal goals. When investing in Famous Toastery, franchise owners are buying into a blueprint that is proven to bring a beloved neighborhood establishment to their communities.


“We’ve had years and years of seeing what works and what doesn’t work,” said Brian Burchill , Founder and Chief Culture Officer. “Franchisees are coming into the system and opening up their locally owned business, and they put their trust in us to give them the platform to succeed. We want everyone to achieve their goals, including clientele, staff and their families. When I opened the first store, my goal was to establish a sense of trust with the staff, customers and franchisees. That trust enables us to be more than just a business.”


What Does the Initial Investment Look Like?

Famous Toastery remains one of the most affordable franchise options in a booming breakfast segment. For years, Famous Toastery has made it part of its mission and culture to remain an easy to access investment opportunity to aspiring entrepreneurs who want to take control of their destiny in small business ownership. As a result, the cost to open a Famous Toastery runs as low as $575,500 to $999,500, which includes a $45,000 franchise fee. For U.S. veterans, we offer an additional discount of 50% off the franchise fee. Veterans make perfect franchise owners thanks to their training and commitment. Thank you for your service!


Famous Toastery offers a unique, one of a kind investment opportunity with the potential for incredibly high profits. The average gross sale reported at $1,316,080, according to Famous Toastery’s 2021 Franchise Disclosure Document.


Steps to Owning a Famous Toastery Franchise

Ready to take the next steps in becoming famous? Famous Toastery makes it incredibly easy. First, complete an online form here expressing your interest. From there, a Famous Toastery team member will give you a call to make sure you’re a fit. You’ll then complete an easy to fill out franchise application form, and meet the Famous Toastery team. Then, you’ll be one step closer after signing the franchise agreement and begin onboarding. Before you know it, you’ll be on the path to becoming famous!


With an unmatched strong foundation and a growing team, there has never been a better time to join the Famous Toastery family. On track to open 50 units by 2024, Famous Toastery is looking for the right motivated and excited entrepreneurs who want to Be Famous in their community.

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CHARLOTTE, N.C., Sept. 11, 2024 /PRNewswire/ -- Famous Toastery , the renowned better breakfast franchise known for its Famously Fresh and simple-scratch menu, is proud to announce a strong start to the second half of 2024 marked by newly-signed franchise agreements, an initial rollout of a fresh new aesthetic, and growing strategic partnerships. Forward Momentum for Franchise Growth Famous Toastery signaled a bold new step to expanding its regional footprint with a 5-unit deal in Raleigh, NC, signed by Anuj, Hina and Nisang Patel. This marks a pivotal milestone as Famous Toastery emerges as a brand optimal for multi-unit agreements due to its increasing demand and popularity in a myriad of communities. Furthering the brand's presence in the area, Famous Toastery also added its first franchise in Fuquay-Varina, NC with a signed agreement by Larry Terhune. Beyond this expansion in its home state, Famous Toastery is expecting strategic, nationwide growth to come to fruition by the end of 2024. "We are thrilled to bring the Famously Fresh flavors of Famous Toastery to new communities with these deals," said Mike Sebazco, President of Famous Toastery. "Expanding our Raleigh footprint and adding the Fuquay-Varina community to our Famous Toastery family while broadening our franchise offerings with multi-unit owners signals our positive momentum forward, and we are proud to have them represent our brand."
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This is the story of how a 24-unit regional breakfast-and-lunch chain with a marketing staff of two pulled off the title sponsorship of a nationally televised college bowl game … on six weeks’ notice. Stadium renovations forced the move of the 2023 Bahamas Bowl to Charlotte, N.C.—the home turf of Famous Toastery. The chain had recently inked a partnership with NASCAR driver (and 2021 Daytona 500 champ) Michael McDowell, who connected ESPN events with Famous Toastery, according to VP of Marketing Lorna Martinez. And, thus, the Famous Toastery Bowl, which took place on Dec. 18 between Western Kentucky University and Old Dominion University at the University of North Carolina at Charlotte, was born, complete with toast mascot racing at half time, the chain’s first TV ad, and WKU’s victory celebration that featured players with fistfuls of toast, making “toast angels” on the field and throwing slices of bread into the sky. “We are a small bunch when it comes to Famous Toastery,” Martinez said. “You would think that a brand like this has, you know, at least some sort of division of PR or marketing. We’re a marketing team of two … We’re a small group but we all knew we would pull ourselves up by the bootstraps and make this happen. So, I think that’s the beauty of it. It felt like, all right, this is our underdog brand that could, the little engine that could … And, so, there was never a doubt in our minds that, you know, six weeks, let’s just get it done.”  Getting it done included a long punch list, one most sponsors take a year to complete. Among the tasks: Creating a media plan to announce the bowl game, preparing for the coin toss and half-time show, building a 30-second TV spot from scratch, creating a logo, writing radio ads, developing a social media strategy and, perhaps most importantly, figuring out how to capitalize on the Famous Toastery Bowl long after the stadium had emptied.
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