The logo for famous toastery is orange and white

Where to Find the Best Food and Drink in Greenville, South Carolina

Greenville, South Carolina, might not be on every epicure’s list (yet), but it’s only a matter of time. It’s currently touted as an emerging food-driven city, following in the culinary footsteps of Charleston. Greenville is a big city with a small-town feel, nestled between some of the South’s biggest players: Atlanta, Charlotte, Asheville, and the aforementioned Charleston. Mayor Knox White can be credited for bringing vibrancy downtown, along with Carl Sobocinski, president of Table 301 Restaurant Group, who has helped bring the city’s culinary scene to life. “It’s unbelievable to think that not so long ago we were the only ones in town,” says Sobocinski. “The Greenville culinary scene has evolved—rapidly—and with new spots being announced all the time, it’s exciting to think we were at the forefront of it all.”

Plus, Greenville happens to be home to Michelin’s North America headquarters and a gorgeous backdrop to Euphoria—a multiday food, wine, and music festival founded by singer-songwriter Edwin McCain and Sobocinski. (For the record, McCain does, in fact, perform during the festival.) “Back in the early 2000s, there were only a handful of food and wine festivals,” says Sobocinski. “Today, almost every city, big and small, has one, but back then we were doing something different and unique—and the fact that we added music as a third component was completely unheard of.” Each year, the festival draws wildly talented chefs such as Curtis Duffy (in his third year of attending), Dominique Crenn, and Michael Mina, to name a few.

Sean Brock’s ever-growing Husk empire is a solid indication of an up-and-coming food city. Set to open this fall, Brock’s goal for the highly anticipated Greenville location is to “explore and define what upcountry cuisine means to the Husk philosophy.

Guests can expect food inspired by my childhood, the Blue Ridge Mountains, and my Cherokee heritage.” One thing’s certain, Greenville is about to make a name for itself on the culinary map.

Here, a mouthwatering guide on where to eat and drink in our latest favorite Southern food city:

 
Downtown’s Top Tables

Soby’s, Greenville’s first non-meat-and-three restaurant to grace downtown in 1997, is a local’s staple serving refined Southern eats. The upcountry shrimp and grits, country ham and Brussels sprouts, and boiled peanut hummus are not to miss. For the best Reedy River view, book a patio table at the Lazy Goat and nosh on the chef’s talked-about paella and fried goat cheese balls—a hand-rolled luxury. Roost, with a “soil-to-city” approach, is a perfect spot to stop by for sharable snacks like a pimento cheese crock or flatbread after a stroll downtown. Newly opened Jianna presents dreamy pasta dishes and fresh oysters. Try the squid ink radiatori and the potato gnocchi (like pillowy BLT pockets)—or sit at the wraparound bar to soak up JJ’s cheeky personality while he shucks the most buttery East and West Coast oysters.

Casual and Cool

Fuel up with Greenville History Tours’s new breakfast tour. It’s a little history plus several breakfasts at the likes of Famous Toastery, Biscuit Head, and LeGrand Bakery. Then take a scenic stroll down the Swamp Rabbit Trail to burn off a few calories. Methodical Coffee, more like a mad science lab, is worth a stop for a tres leches or a refreshing cold brew mojito. It’s also wise to experience a morning bun courtesy of Bake Room, if they’re not all sold out (a word to the wise: arrive early). M.Judson is undoubtedly the most prized bookstore in the South, offering an impressive selection of Southern literature and cookbooks. A stop at Poppington’s guarantees fun by way of 24 karat gold–coated popcorn and quirky, palatable popcorn flavors like Bloody Mary and dill pickle, which can be washed down with a moonshine and whiskey tasting at Dark Corner Distillery just down the street. Caviar & Bananas can go several ways: a seasonal salad, caviar service for two, or a naughty (but worth it) fried green tomato BLT with a glass of sparkling. If available on a Saturday morning, the Greenville Saturday Market is time well spent—plus, Chancey Lindsey-Peake’s banana breads are out of this world.

Where to Drink

Pull up a seat at Crafted, Nose Dive’s craft cocktail bar on the second floor, where head mixologist Walker Pickering concocts elevated tiki cocktails and updated classics. Craft beer fanatics will appreciate one-of-a-kind brews from Upstate Craft Beer Co. and Birds Fly South Ale Project, while UP on the Roof caters to all with delightful libations and striking views of downtown Greenville. Vault & Vator provides speakeasy atmosphere alongside a signature Vow of Silence mezcal cocktail: the perfect way to end any evening. If too much fun was had, locals swear by Southern Pressed Juicery’s Hot Mess and Lord Have Mercy juices for a hangover cure.

The Neighborhood to Explore

The Village of West Greenville is like the Brooklyn of Greenville. The former textile mill turned arts district is worth the trip for a delightful dinner at The Anchorage alone. A no-reservation policy means first come, first serve, but there’s an upstairs patio with twinkling string lights where you can appreciate a Devil Makes Three cocktail if you have to wait. Chef Greg McPhee’s tasting menu is the way go as it will be hard to narrow down decisions—just know that Antebellum yellow grits and ricotta gnudi are two unforgettable dishes. If you’re roaming the neighborhood during the daytime, visit the Village Grind for proper latte art and the Golden Brown & Delicious for lunch.

A Quick Jaunt From Downtown

On the way to Greenville from the airport, make a pit stop at Bacon Bros. Public House. It would be wise to order the Potater Tots—topped off with pork shoulder, cheese, crispy pig ears, and sorghum vinegar—an obligatory meat board with house-made charcuterie, and Carolina rice and hash. If you have room, cross your fingers for a coveted slice of Elvis pie. Finally, try Stella’s Southern Brasserie, near Hollingsworth Park. It’s home to the best gin and tonic program in the city. Pick your gin of choice; it’ll be paired with a delightful house-made tonic. It might sound aggressive, but bring a friend and split the shrimp and heirloom panzanella salad, the Brasserie burger (with bacon jam!), and buttermilk okra frites.

RELATED POSTS

A logo for franchise times top 400 on a white background
November 18, 2024
The Franchise Times Top 400® is an exclusive annual ranking of the largest U.S.-based franchise systems by global systemwide sales. The project is the result of a five-month research and reporting effort that leads to the most credible and objective franchise ranking available.
The logo for franchising.com is on an orange background.
November 18, 2024
September 11, 2024 // Franchising.com // CHARLOTTE, NC – Famous Toastery is proud to announce a strong start to the second half of 2024 marked by newly-signed franchise agreements, an initial rollout of a fresh new aesthetic, and strategic partnerships. Famous Toastery signaled a bold new step to expanding its regional footprint with a 5-unit deal in Raleigh, NC, signed by Anuj, Hina and Nisang Patel. Furthering the brand’s presence in the area, Famous Toastery also added its first franchise in Fuquay-Varina, NC with a signed agreement by Larry Terhune. “We are thrilled to bring the Famously Fresh flavors of Famous Toastery to new communities with these deals,” said Mike Sebazco, President of Famous Toastery. Coming in the second half of the year, Famous Toastery guests can expect a fresh look to their go-to brunch spot. The brand will launch an evolution of their current look with a new design that includes a new logo and color scheme, updated uniforms and new menus – which feature a new look and feel to their core food and cocktail offerings, with the addition of margarita flights as an example. “Our guests are our top priority, and providing them with a great experience is our number one goal,” added Sebazco. “We heard the guest feedback and used it to guide our brand refresh, from the bright uniforms to the delicious new cocktail and food menus, as well as our new logo. While we are unveiling our new primary logo, our team is just as excited to present our new secondary logo that pays homage to our original branding as we continue to evolve.” The first stage of the new look was recently launched on the Famous Toastery website providing guests with a digitally enhanced experience that features unique location pages for each restaurant and a much friendlier consumer experience. Famous Toastery fans can expect to see bright new colors implemented on the website in the coming weeks, as the new branding is simultaneously unveiled at restaurants. In tandem with the new website, Famous Toastery will continue to showcase its digital evolution by launching its first loyalty program – a tool they’ll use to show guest appreciation and provide valuable insights to franchisees and its corporate team in order to provide an exceptional guest experience. Through the use of data from the loyalty program, the Famous Toastery team can continue to evolve to exceed the needs and expectations of their guests.
A row of shot glasses with different colored liquids on a wooden tray
November 18, 2024
CHARLOTTE, N.C., Sept. 11, 2024 /PRNewswire/ -- Famous Toastery , the renowned better breakfast franchise known for its Famously Fresh and simple-scratch menu, is proud to announce a strong start to the second half of 2024 marked by newly-signed franchise agreements, an initial rollout of a fresh new aesthetic, and growing strategic partnerships. Forward Momentum for Franchise Growth Famous Toastery signaled a bold new step to expanding its regional footprint with a 5-unit deal in Raleigh, NC, signed by Anuj, Hina and Nisang Patel. This marks a pivotal milestone as Famous Toastery emerges as a brand optimal for multi-unit agreements due to its increasing demand and popularity in a myriad of communities. Furthering the brand's presence in the area, Famous Toastery also added its first franchise in Fuquay-Varina, NC with a signed agreement by Larry Terhune. Beyond this expansion in its home state, Famous Toastery is expecting strategic, nationwide growth to come to fruition by the end of 2024. "We are thrilled to bring the Famously Fresh flavors of Famous Toastery to new communities with these deals," said Mike Sebazco, President of Famous Toastery. "Expanding our Raleigh footprint and adding the Fuquay-Varina community to our Famous Toastery family while broadening our franchise offerings with multi-unit owners signals our positive momentum forward, and we are proud to have them represent our brand."
May 12, 2024
These elevated chains are ready to redefine the future of full-service dining.
A football field with the word harlotte on it.
May 12, 2024
A Charlotte-based chain will have its name on the Queen City’s latest bowl game. ESPN Events announced Tuesday morning that Famous Toastery will be the title sponsor of the upcoming bowl game in Charlotte. The Famous Toastery Bowl is scheduled for Monday, Dec. 18, at Jerry Richardson Stadium.
A man in a suit and tie is standing in front of a large screen.
May 12, 2024
CHARLOTTE, N.C. (WAVY) — Call it a match made in heaven, call it a coincidence, or call it whatever you want. Old Dominion is in the Famous Toastery Bowl, and the fact that it is the Famous Toastery Bowl is the reason why it’s ironic.
A group of people are sitting in chairs in front of a projector screen.
May 12, 2024
October 20, 2023 // Franchising.com // CHARLOTTE, NC – Won Life Brands – parent company of Famous Toastery has been announced as a finalist for The Charlotte Business Journal’s 2023 Best in Human Resources Award. “At Won Life Brands, our commitment to excellence in human resources is unwavering,” said Robert Maynard, Founder and CEO of Won Life Brands. “This recognition serves as a testament to the dedication of our incredible team and we will continue to strive for excellence and innovation in HR, making people's lives better one career at a time."
A group of people are shaking hands in front of a projector screen in a room.
May 12, 2024
October 30, 2023 // Franchising.com // CHARLOTTE, NC - Won Life Brands, parent company of Famous Toastery, has been announced as a finalist for the Best Places to Work award by The Charlotte Business Journal. The award highlights local employers – big and small – that have perks, practices and policies to attract and keep top talent.
A person in a famous toastery costume is walking on a football field.
By John Pacinio May 12, 2024
This is the story of how a 24-unit regional breakfast-and-lunch chain with a marketing staff of two pulled off the title sponsorship of a nationally televised college bowl game … on six weeks’ notice. Stadium renovations forced the move of the 2023 Bahamas Bowl to Charlotte, N.C.—the home turf of Famous Toastery. The chain had recently inked a partnership with NASCAR driver (and 2021 Daytona 500 champ) Michael McDowell, who connected ESPN events with Famous Toastery, according to VP of Marketing Lorna Martinez. And, thus, the Famous Toastery Bowl, which took place on Dec. 18 between Western Kentucky University and Old Dominion University at the University of North Carolina at Charlotte, was born, complete with toast mascot racing at half time, the chain’s first TV ad, and WKU’s victory celebration that featured players with fistfuls of toast, making “toast angels” on the field and throwing slices of bread into the sky. “We are a small bunch when it comes to Famous Toastery,” Martinez said. “You would think that a brand like this has, you know, at least some sort of division of PR or marketing. We’re a marketing team of two … We’re a small group but we all knew we would pull ourselves up by the bootstraps and make this happen. So, I think that’s the beauty of it. It felt like, all right, this is our underdog brand that could, the little engine that could … And, so, there was never a doubt in our minds that, you know, six weeks, let’s just get it done.”  Getting it done included a long punch list, one most sponsors take a year to complete. Among the tasks: Creating a media plan to announce the bowl game, preparing for the coin toss and half-time show, building a 30-second TV spot from scratch, creating a logo, writing radio ads, developing a social media strategy and, perhaps most importantly, figuring out how to capitalize on the Famous Toastery Bowl long after the stadium had emptied.
More Posts
Share by: